Ten top tips for social media

10 top tips for Twitter and Facebook

Click here to download a printable version of these tips, specially adapted for music groups.

  1. Plan your strategy with clear aims of why, how, what and who.
  2. Keep your ‘voice’ in mind. Be consistent, positive, friendly, and observe Twitter etiquette
  3. Automate what you can (notify Twitter about blog posts, etc) but be appropriate—Facebook/Twitter automation often not a good idea
  4. Use a client like Tweetdeck or Hootsuite to organise multiple accounts, set up columns and schedule tweets and posts
  5. Set up Twitter on your smartphone so that you can ‘live tweet’ spontaneously from an event or meeting
  6. Search to see if you can mention anyone (using @) before you tweet — mentions can lead to retweets
  7. Use hashtags to sort/file tweets, emphasise keywords, participate in Twitter events, or communicate a mood
  8. Tweet all day long at random times to ‘catch’ the most possible views for your tweet. Facebook similar but don’t overdo it. With Twitter, more is more (is more!)
  9. Use images, videos and media as much as you can—attractive, eyecatching and more likely to be shared or retweeted
  10. Don’t forget to regularly communicate your key messages

More soon!

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